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Capcom seems to be doing a whole lot of things right recently — enough that they warranted a Forbes article which talked about the recent success Capcom has had after hiring Mark Beaumont and the changes he made to how Capcom approached marketing towards Western markets. It has definitely paid off, since both of Capcom’s next-gen debuts — both brand new IPs as well — have now shipped over a million copies each and gamers are still looking forward to sequels of the tried and true Resident Evil and Devil May Cry franchises. The love doesn’t stop there since Capcom’s Clover Studio (which is now defunct) released a few critically acclaimed titles while there’s no doubt Phoenix Wright is selling well for them too.

So, hot on the heels of all this success, Capcom is doing something else I think is significant and totally the right thing for a publisher or platform holder to do in the current market — which is to reach out and be involved with the community in different ways. After starting dedicated community blogs or community sites for Capcom in general, Lost Planet and Phoenix Wright, Capcom announced that their new community portal, Capcom-Unity.com, went live yesterday.

I think this is a great site and an even better idea since, beyond the obvious play on words, it serves as a starting point for anything Capcom community-wise, but because it allows them to aggregate all the official blogs, community sites, community news and forums in one place while remaining well organized and with a nice, clean design. That way you don’t have to go looking for them with Google or something and, if you’re like me, you might go read the blog for a game that you might not have done beforehand.

Let’s hope they continue building on this great start and have plans for a Resident Evil and Devil May Cry blog as those releases get closer.

Filed under: Bloggers, Community, Games.